willpower is for amateurs

The strategic blueprint to break the cycle of alcohol and emotional eating. No meetings. No therapy. No "starting over" on Monday.

A FREE 30-MINUTE, ON-DEMAND MASTERCLASS.

This is not a "pep talk."

This is a strategic blueprint for smart, busy people who are done with "Day 1s" and ready for a plan that actually works.

100% Private. Instant Access.

You are smart. You are a leader. You get the job done. But, behind closed doors you are fighting a private, losing battle.

A young woman with long blonde hair, wearing a black sequin dress, sleeping on a leather sofa with a pink sleep mask on her eyes, and an empty brown beer bottle on the wooden floor beside her.

you look successful on the outside, but you are exhausted on the inside.

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    THE 5PM ‘SWITCH’:

    You are disciplined all day, but the moment the laptop closes, your "strategist" brain turns off and you're in the pantry or pouring a drink.

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    THE "GRAY AREA”:

    You aren't hitting "rock bottom.”. You aren't losing your job. But you know you are drinking to numb the stress, and eating to numb the guilt.

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    THE SHAME LOOP:

    You wake up at 3 AM promising "never again," only to do it all over again by 6 PM.

YOU HAVE TRIED TO QUIT. YOU HAVE TRIED “MODERATION”. yOU HAVE TRIED “TRYING HARDER”. IT FAILED.

It failed because you are trying to fight a physiological trap with a moral tool called "willpower”.

A smiling woman with short blonde hair and black glasses wearing a black and white striped shirt, standing in front of a colorful background with framed artwork.

the solution: from struggle to strategy

I’m Jacquie. For 40 years, I built a successful corporate career while privately battling a war with alcohol and binge eating. I tried the books, the cleanses, and the resolutions.

Then, I quit. Smack-dab in the middle of the holidays.

I quit alcohol and emotional eating in my 50s—not by sitting in a circle sharing my feelings—but by building a bespoke blueprint that made the habits irrelevant.

I didn't have "more willpower." I had a plan.

The "neuroscience nerd" in me took over. I studied the brain chemistry of addiction and habit formation. I confirmed the science: I hadn't just "changed my mind." I had healed my physiology.

Now, I hand that same blueprint to you.

In this "no-fluff" 30-minute training, I'll give you the "a-ha!" moments my clients pay for.

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    THE "WHY YOU FAIL" REFRAME:

    The 3-part physiological war (dopamine, blood sugar, & nervous system) you don't know you're fighting.

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    THE "DUAL THREAT" DATA:

    The real chemical reason you can't fix your eating until you have a plan for your drinking.

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    THE "INSTANT WIN" TOOL:

    The 5-Minute Mandate—a "no-b.s." physiological tool to shut down stress cravings tonight.

In this no-fluff Masterclass, "Willpower is for Amateurs" you will learn:

  • The CEO Mindset Shift: Why relying on "white-knuckling" fails 99% of the time, and the executive strategy that replaces it.

  • The Science (Simplified): How to soothe your nervous system and hack your biology so you don't need the drink to unwind.

  • The Privacy Protocol: How to quit silently and confidently without labels, group meetings, or awkward explanations.

  • Longevity over Sobriety: Why the goal isn't just "stopping"—it's gaining the unique advantage of rebelliously good health.

Stop waiting for willpower. OR MONDAY. OR JANUARY 1ST.

A strategist builds a blueprint.

Watch the masterclass. Get the tools. Build your plan.

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